Introduction to Google Analytics
What is Analytics?

Free Tool by Google to help users make informed decisions on site design

Improve Conversion Rates & monitor Website Profitability

Track advertising effectiveness including search keywords

The interface is designed to be used by novices and experts alike.

Integrates with Adwords, Ad Planner, uses map overlays

Questions Analytics can Answer

Map [...]

Its nothing new but even if you don’t have an e-commerce site, GA can still track your revenues by having it parsed through as well as other fields such as product category, product ID, quantity – all very useful stuff for determining your ROAS – makes me wonder more why we need commercial analytics programs [...]