Tracking technology like the leading products ATLAS, Performix are excellent and should be a consideration for any online marketer today.  Tracking technologies allow you to track any online marketing campaign from pop ups to PPC campaigns like Google Adwords.  Generally these are available on the market usualy for a minimum of £500 per month.  The [...]

A lot of discussion revolving around which is the best. IMO Adsense all the way – you know you’re going to get paid and the ads appear on your site given it has a bigger advertiser network than the rest.  Thats not to discount the rest of the other PC networks, but I have read [...]

I was charged with investigating the recent spike in adwords content network clicks only to find that there was a suspicious spike in impressions.  At first I thought it was fradualent, then I looked at the average cost per click in periods of normalcy and the abnormal period only to find the content bid had [...]