Introduction to Google Analytics
What is Analytics?

Free Tool by Google to help users make informed decisions on site design

Improve Conversion Rates & monitor Website Profitability

Track advertising effectiveness including search keywords

The interface is designed to be used by novices and experts alike.

Integrates with Adwords, Ad Planner, uses map overlays

Questions Analytics can Answer

Map [...]

Often we read on the web that good on page SEO is about adding more pages of content, getting it indexed, in order to get the overall site ranking for an additional set of keywords.  However, we need to ask ourselves, how much will it cost to produce the additional content?  How will it get [...]