The Google Analytics IQ Test is an exam taken by Analytics Search marketing specialists to prove their competence and understanding of making websites efficient at turning traffic into sales or business leads. For those interested, we have disclosed our client and staff training notes...Read More
Conversion Optimisation using Web Analaytics
The landing page is a key element of the conversion funnel and often the best chance you have to make an impression on a customer. Our conversion rate optimisation service maximizes the monetary potential of your pages via a complete end-to-end, design to testing process using statistical analysis.
Conversion Rate Optimisation is critical to the success and efficiency of all revenue generation channels, particularly Paid Search. We perform detailed analysis of visitors behaviour and the effect on website profitability. We also monitor the user interaction with the website navigation and functionality in order to identify drop-off points and optimisation strategies.
Through the correct application of data analysis techniques and we have found that in many cases, very simple or subtle design and navigation changes can lead to massive gains further down the line.