The Google Advertising Professionals (GAP) is an exam taken by Pay Per Click Search marketing specialists to prove their competence and understanding of search marketing. For those interested in the knowledge required, we have disclosed our client and staff training notes...Read More
Pay Per Click (PPC) - Paid Search Marketing
Pay Per Click (Paid Search Advertising) is a really important tool at your disposal. In simple terms, it allows you to advertise on the search engines within 15 minutes on a maximum price per click basis against a pool of competitors. The paid advertisements shown as “Sponsored Links” are an effective method of search advertising because the advertiser only pays for their ad when a user clicks on it, therefore only paying when a customer is already interested in the ad.
Our Paid Search managed service directs qualified consumers to an advertiser’s site. We collaborate with advertisers to understand the business and guide PPC spend accordingly to ensure maximum profitability. Each and every aspect of an advertiser’s search program is routinely tested, analyzed and refined to ensure optimal results.