Search engines struggle with flash websites, which is plain to see when you look at the site search results for any flash sites. Usually the search engine...Read More
Search Engine Optimisation
Search Engine Optimisation (SEO) includes any ethical means that will help a site attain higher organic rankings. The promise of free traffic and the trust and recognition that top organic placement can bring to your brand has made SEO a highly competitive field across every industry. Generating new sales and leads can be an expensive business, particularly if you’re reliant on inefficient media such as newspapers or magazines for your new customers. SEO is a multi-stage process that can help reduce your dependency on high cost advertising and give you a better long-term return.
Although the rules are largely unpublished, Google the pre-eminent search engine (75% market share of UK market searches, Hitwise 2009) has given many clues as to how it ranks websites within it’s ‘natural’ search results using its “Page Rank” algorithm (ref:http://www.google.com/corporate/tech.html).
Based on proven experience, we believe that by optimising the website architecture, and active promotion on the internet via relevant targeted promotion on the internet we can help you achieve all of the above keywords.
We also ensure our techniques are sustainable and ethical so that we are aligned with the published “Google Webmaster Guidelines” (ref:http://www.google.co.uk/support/webmasters/bin/answer.py?hl=en-uk&answer=35769). Furthermore, what work’s for Google generally follows for Yahoo and MSN.
There are exceptions and we have techniques to ensure a website is fully optimised for all the search engines.